Cookie Policy
I. Introduction
This Cookie Policy explains how Smairthub (âProviderâ) uses cookies on the website and the Platform, for what purposes, for what duration, and how the User can manage cookie settings.
The use of cookies is carried out in compliance with applicable European and national regulations, including the EU ePrivacy Directive and the provisions of the GDPR.
II. What is a cookie?
A cookie is a small data file that a website stores on the User's device (computer, phone, tablet) through the browser. Cookies enable basic website operation, security, user preference retention, and enhance the overall user experience.
III. Detailed List of Cookies Used by Smairthub
1. Necessary (Essential for Operation) Cookies
These cookies are strictly required for the secure, stable operation of the Platform and for providing the service itself. If disabled, the Platform cannot function.
| Cookie Name | Purpose / Function | Expiration / Lifespan |
|---|---|---|
| session_token | Identifies the user session and maintains a secure logged-in state within the Platform. | Session (Until the browser is closed) |
| excel-optimization-tier | Manages the technical processing state and subscription tier associated with the Spreadsheet AI module during operations. | Session (Until the browser is closed) |
Legal Basis: Legitimate interest in providing the service (GDPR Article 6(1)(f)) â delivery of an information society service explicitly requested by the User.
2. Functional Preference Cookies
These cookies are responsible for remembering interface preferences customized by the User, ensuring the system automatically loads in the desired state upon the next visit.
| Cookie Name | Purpose / Function | Expiration / Lifespan |
|---|---|---|
| locale / NEXT_LOCALE | Stores and preserves the language preference chosen by the User (e.g., "en" or "hu") across the interface. | 1 year |
| theme | Stores the visual layout preference (Light / Dark mode selection) of the user interface. | 1 year |
Legal Basis: The User's voluntary consent (GDPR Article 6(1)(a)), granted by toggling interface elements or adjusting settings in the cookie banner.
3. Performance and Analytics Cookies
These technical cookies help the Provider measure and analyze website usage, measure page loading speeds, and generate anonymous traffic statistics to optimize service quality.
| Cookie Name | Provider | Purpose / Function | Expiration / Lifespan |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users and aggregates statistical data (page views, sessions) anonymously. | 2 years |
| _ga_* | Google Analytics | Maintains and persists session state for statistical analysis. | 2 years |
Legal Basis: Explicit consent (GDPR Article 6(1)(a)).
4. Marketing, Advertising, Conversion Measurement, and Affiliate Cookies
These cookies enable the Provider to measure the effectiveness of advertising campaigns (conversion tracking), track referral interactions originating from the Affiliate Program, and deliver relevant, targeted offers to Users on external ad networks (e.g., Google, Facebook, Instagram).
| Cookie Name | Provider | Purpose / Function | Expiration / Lifespan |
|---|---|---|---|
| _gcl_au | Google Ads | Used to experiment with and measure advertising efficiency for Google Ads campaigns. | 90 days |
| _gcl_gb / _gcl_dc | Google Ads | Links ad clicks to user conversions (sign-ups, checkout initiations, purchases). | 90 days |
| _fbp | Meta (Facebook) | Identifies visitors for Meta advertising services (Facebook, Instagram) to track conversions and display targeted advertising. | 3 months |
| _fpr / _fpr_* / fpr_session | FirstPromoter | Tracks referral identifiers, user registrations (leads), and credit purchases from affiliate partners to ensure accurate commission allocation. | 60 days |
Legal Basis: Explicit consent (GDPR Article 6(1)(a)).
IV. Third-Party Cookies and Controllers
During Platform operation, certain integrated external service providers may place cookies on the User's device to ensure transaction integrity, measure advertising performance, manage affiliate tracking, and collect analytics.
1. Stripe (Stripe Payments Europe, Ltd.)
Purpose: Powering payment logistics, guaranteeing the security of the credit card integration, and automated fraud prevention.
Cookie Type: Necessary security and transactional cookies.
2. Google LLC (Google Analytics & Google Ads)
Purpose: Generating visitor traffic insights, analyzing conversion funnels (sign-up, checkout steps), and measuring Google ad conversions.
3. Meta Platforms Ireland Ltd. (Meta / Facebook Pixel)
Purpose: Measuring and optimizing conversions (registrations, purchases, checkout initiations) originating from Meta platforms (Facebook, Instagram).
4. FirstPromoter Inc. (Affiliate Program Tracking)
Purpose: Linking incoming traffic, user sign-ups (leads), and successful credit purchases back to specific referral links, ensuring accurate commission calculations for Smairthub partners.
5. Other Integrated Services (SzĂĄmlĂĄzz.hu, SMS.to, AI Service Providers)
These external vendors do not place cookies in the User's browser. Communication and data transfer with them occur exclusively through Smairthub's protected, server-side (backend) environment.
V. Managing and Deleting Cookies
The User has the right at any time to modify or entirely withdraw their consent regarding the use of optional cookies.
1. Browser Settings
The User can manually disable, clear, or restrict cookie placement directly via their web browser settings. Control guides for the most common browsers:
2. Platform Cookie Manager
Using the cookie consent banner available on the Smairthub interface (accessible from the footer), Users are free to turn categories of cookies (necessary, functional, analytical, marketing) on or off at any time.
VI. Consequences of Disabling Essential Cookies
If the User blocks necessary (essential) cookies entirely in their browser, core features of the Platform will break immediately:
- The authentication state will drop, preventing users from entering or staying logged into the Dashboard.
- One-time OTP verification and security token validation will fail.
- The Spreadsheet AI and other functional modules will stop working.
VII. Contact and Inquiries
For any questions or requests concerning cookie functionality or management, the User can contact the Provider directly via the official legal@smairthub.com email address or through the **internal support/ticketing system** provided inside the platform.